In speaking with several peers in the direct marketing industry who have tried similar promotions I had been told to expect a small lift in response…but a much bigger lift in conversions.  That appears to be the case.  What makes this even more exciting is we are hearing from segments of the healthcare market where we had been underpenetrated but are committed to pursuing in 2010.

Bottom line is: email promotion work for our clients…and they work for us, too!  Most inquiries are for  “physician mailing lists”, “dentist mailing lists“and “NP PA mailing lists”; however, once we follow-up there is genuine interest in “email solutions”, too.

Already lining up our March/April promotion – stay tuned!

Despite concerns of a low turnout in the exhibit hall we experienced a terrific volume of qualified visitors to our booth and early follow-up indicates a record-setting ROI for a single trade show.  While traditional forms of direct marketing are still popular, there certainly was an emphasis this year on digital marketing including email and social marketing.  As marketers try to stretch their budgets further than ever before, online marketing has become a crucial piece of the puzzle.  HDS exhibited a full suite of both offline and online healthcare marketing solutions at the show.  If you did not have a chance to stop by in San Diego, contact us today for more information.

San Diego played a perfect host to the conference this year.  The Gaslamp Quarter is  a wonderful area with a large array restaurants and clubs for client entertainment, but many of you know that already!

We look forward to another great show next fall in San Francisco.