Tuesday, April 12th, 2011
Ninety-four percent of physicians are now using smart phones to communicate, manage business/personal work flows and access medical information, according to a report from Spyglass Consulting Group.
In addition to checking their email, physicians are increasingly using apps. There are apps available for looking up information on prescription drugs, clinical information on conditions and symptoms, medical guides and even medical calculators. In addition to these industry-specific apps, doctors are also using their smart phones to access social media sites and to dictate notes to email.
According to an article in the Washington Post, some physicians are even starting to use their smart phones to diagnose patients. One such physician, Neal Sikka, started doing this informally and is now conducting a study to see how accurate these diagnoses are. However, it is unlikely that this usage will become mainstream in the near future, as most physicians aren’t reimbursed for communicating with patients electronically. Read more about the study.
For now, it appears that email is the front runner. With nearly 1 million emails, HDS’ EmailPRO will enable you to market to these physicians regardless if they are using computers, smart phones or tablets. Use the 200+ data attributes to accurately target the exact audience you are going after.
For more information on the Spyglass study, click here.
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Category Direct Marketing, Email Marketing, Healthcare News | Tags: Tags: e-prescribers, electronic prescribing, Email Marketing, HCP, HDS, Healthcare Data Solutions, healthcare email solutions, healthcare research, Pharma, physician mailing list, prescribers, primary care providers,
Monday, October 18th, 2010
More than 200,000 office-based prescribers in the United States now use electronic prescribing technology, according to Surescripts, operator of a national e-prescribing network.
The Alexandria, Va.-based company has released its annual ranking of e-prescribing use by all 50 states and the District of Columbia. The list shows the top five states with the highest e-prescribing rates are Massachusetts, Michigan, Rhode Island, Delaware and North Carolina.
North Dakota has the lowest e-prescribing rate with other bottom-dwellers being Alaska, District of Columbia, Montana and Wyoming. More information is available at surescripts.com/stats.
More than 200,000 office-based prescribers in the United States now use electronic prescribing technology, according to Surescripts, operator of a national e-prescribing network.
The Alexandria, Va.-based company has released its annual ranking of e-prescribing use by all 50 states and the District of Columbia. The list shows the top five states with the highest e-prescribing rates are Massachusetts, Michigan, Rhode Island, Delaware and North Carolina.
North Dakota has the lowest e-prescribing rate with other bottom-dwellers being Alaska, District of Columbia, Montana and Wyoming. More information is available at surescripts.com/stats.
