The Power of the Discount

Just got an update about our February promotion… “New Customers Save 30%” has been a big hit in its first few days!

In speaking with several peers in the direct marketing industry who have tried similar promotions I had been told to expect a small lift in response…but a much bigger lift in conversions.  That appears to be the case.  What makes this even more exciting is we are hearing from segments of the healthcare market where we had been underpenetrated but are committed to pursuing in 2010.

Bottom line is: email promotion work for our clients…and they work for us, too!  Most inquiries are for  “physician mailing lists”, “dentist mailing lists“and “NP PA mailing lists”; however, once we follow-up there is genuine interest in “email solutions”, too.

Already lining up our March/April promotion – stay tuned!